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About Us
At Shun Tours, we're all about the love for Japan's secret spots and tasty local bites! We aim to craft close-knit and unforgettable experiences that really show off what Japanese culture is all about.
Come along and discover the magical stories and stunning scenes that make Japan so special.
Why "Shun" Tours?
"Shun" is a word close to our hearts here at Shun Tours, and it's all about embracing the beauty of Japan's ever-changing seasons and those precious, unforgettable moments.
"Shun" (旬)
Meaning seasonal in Japanese, our tours are specially crafted to celebrate Japan's famous seasonal transformations, giving you a taste of the country's best seasonal dishes, breathtaking landscapes, and activities.
"Shun" (瞬)
Meaning moment in Japanese signifies those special moments of happiness and discovery that make each of our tours truly unique.
There's a little more to it - "Shun" also brings to mind "春" (spring), a season that's deeply cherished in Japanese culture. It's the time of year that paints every corner of Japan in the soft, enchanting hues of cherry blossoms.
In fact, you'll see these blossoms in every thumbnail of Tokyo Foodie Sarah's YouTube videos, and they even inspired our logo!
Founder & CEO
Meet Sarah
With almost two decades in Tokyo, Sarah has woven her deep affection for Japanese cuisine and culture into the fabric of Shun Tours. A renowned food enthusiast, she's been captivating global audiences with her culinary adventures on YouTube since 2020. Her boundless passion for Japanese gastronomy and her desire to share the country's rich cultural tapestry inspired her to create Shun Tours, offering an authentic taste of Tokyo's life and flavors through her expertly curated experiences.
Sarah's Story
How it all happened
2017
Graduated from Imperial College London with a degree in BSc Biochemistry with Management
Journey of cultural rediscovery: Her time abroad revealed to her the global appreciation for Japanese culture, yet she felt there was so much more to share.
She was the president of the Imperial College Japanese Society and organized the society's first-ever sushi-making event!
Entered MUFG Bank, Ltd.
Experienced a reverse culture shock in its traditional setting.
Relocated to Nagoya, she delved into the Tokai region, where she appreciated Japan's picturesque countryside.
2019
Got placed in MUFG Bank's Head Quarters in Tokyo
She was happy to be back in her home town, but the global pandemic happened.
2020
Launched her YouTube channel "Tokyo Foodie Sarah"
Shared her passion for Japanese food and culture. Her culinary adventures have caprivated viewers worldwide, while her travel series brings the beauty of Japan's countryside to life, sparking joy and inspiring wanderlust.
2021
Left MUFG Bank and joined Fast Retailing Co., Ltd. (Holding company of UNIQLO)
Where she worked in the CEO Office, overseeing wealth management, asset management, and social contribution activities.
2023
Left Fast Retailing Co., Ltd.
To share her passion for Japanese food and culture with the world.
2024
Founded Shun Tours
More to come!